Everyday Blog

If you’re setting up an online business enterprise, your website should have all of your attention for quite some time, as you painstakingly develop what is effectively your window into the world. If you don’t actually have a physical address for your place of business, or any kind of “concrete and glass” operation, the overall appearance of your website will tell your potential customers or clients just about everything they need to know about your company.

In an idea situation, you should place your whole website on your very own private server, or at the very least a VPS (virtual private server), so you don’t have to deal with operating hours, tight limits, restrictions or other regulations. If you don’t have much experience with coding, choose one of the simplest platforms, allowing you to work on your site without this effort taking up all of your time. If you believe that certain changes to your website may represent an uphill struggle, you’re far less likely to stay on top of its development. Affordable online business providers like iCapitalise can quickly supply you with an extremely user-friendly option, using a WYSIWYG (What You See Is What You Get) system.

You have to find out how the World Wide Web actually works, and what it really takes to to truly make your website visible to the masses. It’s essential that your website appears high up within search results - preferably page one, when someone searches for something which you could provide. This is quite complex, as the search engines themselves utilise a variety of rules to determine what is appropriate and what isn’t. The process of “search engine optimisation” helps you to specify certain appropriate elements of code as well as the overall structure of your site. There are quite a few experts in the widely renowned arena of website development, and to stay ahead of the game, you may want to look into hiring an expert virtual assistant to help you stay on the winning team. At the very minimum, you need to have an understanding of the basics, including what your favoured “keywords” are and how the content on your page should be written.

Think back to how you used to write essays when you were in college, where you would structure and lay out your content to retain a natural progression of ideas, then apply this same system to your website development. You will have many different pages, with a variety of different topics covering products or services, each of which may spur further pages of associated content. Within the home page you need to have a clear description of your business, with easy to find links giving a logical path of progression for visitors to follow as they seek out your information.

The majority of visitors won’t take the time to read all the information on your pages - this is where the term “surfing” came from. A large percentage of people tend to look for “frequently asked questions” and other areas where they can quickly scan through to get a good idea of what you’re providing. Therefore, don’t forget to compile a FAQ and link to it prominently.

A blog is a very important part of an online strategy initiative, and you would do well to include one within your website. Social media is becoming very important as we go on, and your blog represents an opportunity for you to update daily news and information for prospects and interested parties. You should make sure that you keep current with blog posting and establish a close bond between yourself and any visitors. If you’re clever about the type of content you include, you could end up creating your own social “buzz.”

Even though you may only have an online presence, visitors will be looking for reassurance before they do business with you, and because of this, you should include your contact details in a visible position for when this trust is established. Take a photograph or two of the owner and key staff, as this helps to add a human touch to your site. The customer service contact number is essential and a physical address is highly recommended.

Once your website is up-and-running, make sure that it’s maintained on a very regular basis. You should learn as much as you can about search engine optimisation, and get to know software packages that allow you to analyse your visitors. The analytics program accessed via the Google website is a great and free tool, enabling you to set up goals and events that can help you to see whether certain promotions are working for you.

Michelle Dale is The Managing Director of Virtual Miss Friday, a highly qualified Executive Virtual Assistant Service which helps businesses and individuals accomplish every detail of their professional aspirations. Want to discover more about these insightful online business building success strategies? Contact VMF Today!