Everyday Blog

An investment banking presentation can be deadly boring, especially for potential investors. Thick booklets of printed information, charts, graphs. Who has time to read and evaluate all of this information? Certainly not me! I just throw it into the wastepaper basket, unread. Someone spent uncountable hours laboring over this information, but I don’t care. I don’t have time to read it. The day of the paper investment banking presentation may be past, however, to be replaced with the video presentation.

Think of the interested prospect, looking for an investment opportunity. He receives a pile of book-length sales brochures from your competitors. What does he do with them? He pages through them, heaves a sigh, and tosses them in with the Styrofoam cup and donut wrapper. How can you be seen? You can stand out by getting out of the book and onto the screen. Talk to your prospects directly by way of the computer-based video. In a company profile video, you can put your people in front of the prospect just as if they were visiting in person, and they can speak the words that the prospect doesn’t have time to read. You can tell your story pictorially and make it real for the viewer. You can take them on a virtual tour of your facility. You can introduce your people to them. And all of this can be made available just through your web site. With a video on the web, the viewer can run your video whenever is convenient, and as often as he likes.

A similar unread paper presentation is the annual report. Annual reports are required of public companies and are based on data that has intrinsic interest. But, no matter how innovative the design or how eye-catching the photography, they still consist of words to be read. You can be ahead of the pack if you re-envisage your annual report as a modern video annual report. Bring your boring data to life. Bring your company into visibility. Make your readers sit up and pay attention.

The third option is the road show. A professionally, even artistically, produced video can replace the need for your people to travel. Your prospects can see who you are and what you offer from the comfort of their computer. This video can show your employees, your facility, and your product. It won’t be just another PowerPoint slide show, although this presentation can contain slide show-type material. It will be a living representation of your company, its people, and its offerings.

The company that designs and executes your video can also promote it through a nationally distributed press release containing a hot link back to your video. An e-mail message can be distributed to 50,000 qualified recipients. These recipients can then easily share your video with their colleagues through Web 2.0 sharing and book marking tools.

This exciting, new technology can revitalize your efforts to reach your prospects in an innovative way. At the same time, these videos will replace reams of paper with flying electrons, reducing waste, energy usage, and pollution. They work to your great advantage while eliminating disadvantages.